AI Implementation for UK Businesses
Businesses Want the Advantages of AI.
They Just Don't Know How to Get Started.
I help UK businesses implement AI-powered brand strategy, marketing and customer communication.
Weeks, not months. Proven results.
81%
think they should invest in AI
37%
are actually using it
44%
gap: confusion, not lack of interest
Sources: UK Government AI Survey 2024, Tech Nation Report
The AI Adoption Problem
Businesses know AI could help. They're just stuck.
Information Overload
McKinsey 2024
- ChatGPT, automation, agents, LLMs—endless buzzwords
- Sometimes brilliant, sometimes nonsense—what actually works?
- Too much information, not enough practical guidance
Don't Know Where to Start
FSB Tech Report 2024
- Marketing? Customer service? Operations? Sales?
- Which opportunities create value vs. just novelty?
- No clear roadmap from interest to implementation
Can't Evaluate Solutions
HBR 2024
- AI vendors promise everything, deliver PowerPoints
- You've tried tools—they didn't stick
- Lots of promises, not enough proof
The 44% Gap
It's not cost. It's not technology. It's clarity.
Where AI helps YOUR specific business
What working systems actually look like
How to get from idea to implemented
That's what I do.
See Where AI Could Help Your Business
Free. Personalised. Takes 2 minutes.
Answer a few questions about your business and get a personalised report showing:
- Your type – which of 9 types matches where you are right now
- What gets easier – the immediate time drains AI can address
- The bigger win – what changes in 6 months with the right systems
- Your top 3 opportunities – specific AI tools ranked for your situation
No email required. No sales call. Just clarity on what's possible.
What AI Actually Does for Businesses
Forget the hype. Here's what AI tangibly delivers:
Recover Time
40-60% of time on repetitive tasks
AI automates 60-80% of routine work
20-30 hours/week recovered
Example: Social scheduling, content generation, review analysis
Maintain Consistency
Sporadic marketing when team is busy
AI runs content automatically
3x more customer touchpoints
Example: Daily posts, weekly emails, automated campaigns
Scale Without Headcount
Full-time marketer: £35K-50K + benefits
AI delivers professional output
£40-60K annual savings
Example: Content, campaigns, customer intelligence
Make Better Decisions
Gut feeling or outdated data
Real-time intelligence and insights
Data-driven strategy
Example: Competitive monitoring, sentiment analysis
Understand Your Customers
Assumptions about what customers want
Patterns from reviews and feedback
Marketing that resonates
Example: Review intelligence, customer insight analysis
Stay Competitive
54% of competitors using AI now
Match or exceed their capabilities
Competitive parity or advantage
Example: Better positioning, faster response
The Pattern: What Effective AI Implementation Delivers
Sources: McKinsey AI Report 2024, Forrester Marketing Automation Study 2024
These aren't theoretical. These are the results I deliver.
Proof, Not Promises
Every service I offer is based on something I've actually built and deployed.
Newquay AFC
Complete Marketing Transformation
Challenge
135-year-old football club with 300 dedicated fans but limited broader community connection.
What We Did
- Community sentiment analysis
- Competitor positioning study
- Gap identification
- "This is How We Rise" positioning
- Multi-channel approach
- Community narrative
- 175-component website
- Marketing automation
- Campaign materials
What This Proves: Complete marketing transformation—research through execution—with real results and systems that last.
GoMask
B2B SaaS GTM Strategy
B2B SaaS company needed complete market positioning and go-to-market foundation before launch.
Zero to launch-ready
For: B2B SaaS, technical products, systematic GTM needs
Market Research Tool
AI-Powered Intelligence
Professional market research costs £15K-50K and takes weeks. Built a system that delivers professional-grade reports in hours.
Professional reports in hours
For: Market intelligence, competitive analysis, customer research
Two Ways to Work Together
AI solutions for automation. Strategic services for clarity.
Start Here
AI Discovery
“Where can AI create value in our business?”
We audit your operations, identify 10-15 AI opportunities, score each by value vs complexity, and recommend the top 3-5 to implement first.
What We Can Automate
Social Media
10-15 hrs/week
Customer Comms
15-20 hrs/week
Email Marketing
8-12 hrs/week
Reviews
5-8 hrs/week
Research
10-15 hrs/project
Content
8-12 hrs/week
Lead Scoring
6-10 hrs/week
Analytics
4-6 hrs/week
Discovery
Identify opportunities with ROI estimates
Build
Custom systems tested with your data
Deploy
Running systems + team training
AI-powered deep analysis for evidence-based marketing decisions.
Positioning Audit
"Is our messaging connecting with the right customers?"
Analyse your positioning against what your market actually wants. Evidence, not opinions.
- Assessment of how your positioning lands
- Gap analysis: what you say vs what customers want
- Practical recommendations
- Clear direction before marketing investment
GTM Diagnostic
"Is our go-to-market approach working?"
Evaluate your strategy, channels, and execution against market reality.
- GTM health assessment
- Channel effectiveness analysis
- Competitive positioning review
- 90-day action plan
Not Sure Where to Start?
Book a free 30-minute call. We'll figure out the right starting point together. No sales pitch—just an honest conversation about what would help.
Book Free ConsultationCommon Questions
Quick answers to what you're probably wondering
Twenty years in commercial and GTM leadership. Eleven at Adobe, rising to Senior Director for International Product Marketing. VP roles before that in mobile banking, business intelligence, and video platforms. I've launched products across EMEA, APAC, and the Americas, selling into enterprises, banks, and telecoms. I'm also co-founder at Autonify, which keeps me current on what's actually working rather than advising from 2020.
Because I've done it, at scale, for two decades. AI makes the execution faster and deeper, but the thinking comes from experience. I'm not learning on your business.
No. I'm a marketing and brand strategist who uses AI to deliver. I've carried revenue targets and built sales teams. I know what businesses actually need. AI is how I execute it, not where the strategy comes from.
ChatGPT is a general tool—I build specific systems for your specific needs. ChatGPT gives different answers each time; custom AI systems give consistent, reliable results tuned to your requirements. Think calculator vs. spreadsheet: both use math, but one is designed for your problem.
Discovery shows value immediately—you'll know your top opportunities within 1 week. Build phase delivers working systems in 4-8 weeks. Example: Newquay AFC saw first results during week 6, with a full 3x increase by week 12.
Pricing depends on scope and is determined after Discovery. Every business has different needs, so we start with a conversation to understand your situation. During Discovery, we identify opportunities and provide clear pricing. No surprises, no pressure.
That's why we start with Discovery. You see all options ranked by value and effort, then choose what to build first. If priorities shift, we build something else from the roadmap. You control the pace and direction.
No. I design for your team's actual skill level. Volunteers running a sports club? Simple admin panels. Tech company? Direct workflow integration. The technology adapts to you, not the other way around.
Why Alex
I spent 20 years in commercial leadership before I started applying AI to marketing strategy. Eleven of those were at Adobe, where I finished as Senior Director for International Product Marketing. Before that, VP roles at startups and scale-ups, taking products to market across Europe, Asia-Pacific, and the Americas.
That's the foundation. I know what good GTM looks like because I've built it, and I've seen what happens when companies get it wrong.
What's changed is how I deliver it. The market research that used to cost tens of thousands and take weeks? I can run it in hours now, with the same rigour. Positioning analysis that needed external consultants? I can do it myself, properly. AI gives me access to depth and speed that simply wasn't available before, not without big teams and big budgets.
I'm not an AI person who picked up some marketing. I'm a marketer who's worked out how to use AI properly.
Based in Cornwall. Serving UK businesses.
Let's Discuss Your BusinessBook Your Free 30-Minute Consultation
Let's discuss your business challenges and explore where AI might create value. No sales pitch. Just an honest conversation about whether this approach fits your situation.
What We'll Cover: Your current marketing operations, time-consuming tasks and bottlenecks, potential AI opportunities for your business, and next steps if there's a fit.
Book Online
Choose a time that works for you. Instant confirmation.
30-Minute Call
Casual conversation about your business and AI opportunities.
Clear Next Steps
Know exactly what's possible and what it would involve.